Author Topic: Yay! War as a marketing tool!  (Read 532 times)

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WillManfromSntaFay

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Yay! War as a marketing tool!
« on: July 13, 2006, 10:42:42 am »
Thanks Newsmax!
Why not sell the dogtags from the dead troops?



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The Story of the Camo Hat
America won the war in Iraq, and for a time, it seemed that our greatest enemy was not Saddam’s loyalists but Mother Nature.

As American and coalition combat troops moved relentlessly north across the barren Iraqi desert, they were met with stiff resistance from fierce sandstorms, an unvanquished sun and extreme heat.

The answer to these elements was the Desert Camouflage Hat – known in Army lingo as the desert boonie hat.

You can now get your own Desert Camouflage Hat, the same one worn by Army and Marine Corps combat troops in Iraq – just Go Here Now.

 First developed for American GIs fighting in the jungles of Vietnam, the hat has been modified for several climatic and terrain conditions. [Story Continues Below...]



Recollections of War
One memory Americans have of Operation Iraqi Freedom is the troops dressed in desert camouflage suits and the embedded journalists wearing trusted boonie caps.

There were also hot Kevlar helmets, but our troops in the simple headgear of camouflage desert boonies enjoyed the broad floppy brim, usually cocked at a jaunty angle, low over the eyes with the straps fastened not at the chin but at the nape of the neck.

There was something remarkably all-American about the young non-commissioned officers’ "cover," which is what Marines call anything that adorns the head.

The desert camouflage boonie might have reminded many of the Stetson cowboy hats the Air Cavalry pilots sported in Vietnam.

And, of course, there was John Wayne’s dusty number with the curled-back brim that the icon wore in such classics as "Fort Apache" and "She Wore a Yellow Ribbon."

Of course, the desert boonie, or "Army DCU (Desert Camouflage Utility) hat," or "Hat Camouflage Desert (H20256)" is not new to the American armed forces. A version of the latest edition was worn in the first war against Saddam in 1991.

But more than a decade ago, the Desert Storm camouflage pattern in utility uniform and hat consisted of six colors. The Iraqi Freedom version is a three-color camouflage pattern.


You can get your own Desert Camouflage Hat, exclusively online from NewsMax.

Perhaps because combat operations lasted just 72 hours and the desert was cooler in the winter of 1991, the hat seemed less necessary, less vital.

Fast-forward to the Iraqi desert of 2003, and American troops became dependent on their boonies, which saved them from blazing sun, blowing sand and dust, and easy visibility to enemy troops.

America has had some experience with dressing for combat.

The boonie hat was originally developed for use in Vietnam. Those editions, of course, featured green "woodlands" camo patterns and not the desert tan.


The regulation three-color modern boonie is 50 percent nylon/50 percent cotton rip-stop material that makes tearing almost impossible.

The hat even features side vent holes with mesh screen, relieving the head in extreme temperatures while protecting from unwanted particles.

Also featured is a nylon chin drawstring with leather fastener. The most common sizes range from small to extra-large. The whole desert boonie package is pretty cool – literally and figuratively.

And coolness counts with young warriors. Whether in Saudi, Kuwait, Qatar, Afghanistan or Iraq, the Desert Camouflage Hat is the headgear of choice when not wearing a helmet.

De rigueur with the desert boonie "look" are the sunglasses of choice. It’s all about protection – try working on the tarmac at the airstrip, where the temperature can reach 120 degrees and boil your brains.

As preached by the Army medics and Marine corpsmen, rule No. 1 in desert survival is to stay hydrated and expose as little skin as possible.

The skin must be protected from heat, ultraviolet rays, blowing sand, insects and water loss. "A hat is an absolute necessity," says the manual, and the desert boonie, with its broad brim, is ideal.

Check out the Desert Camouflage Hat exclusively from NewsMax – just Go Here Now.

In tandem with the use of sunglasses and goggles, the ubiquitous desert headgear helps protect against blinding ultraviolet keratitis and painful corneal abrasions from blowing sand.

And speaking of things that remain the same: You can bet that most soldiers and Marines who were issued boonie camouflage hats in Vietnam and the first Gulf War might have long ago tossed all the other souvenirs of those conflicts – but they still have that remarkable signature hat.

Some day that young sergeant who welcomed a lost and fearful journalist will pull his ancient desert boonie out of the attic or closet and perch it on his son’s head.

He will see his own pride reflected in the look in the child’s eyes.

Editor’s Note: The Army and Marine Corps Desert Camouflage Hat – the boonie – is available exclusively online from NewsMax.com. This hat looks great and makes you feel cool in hot weather. Get one for summer – it’s great at the beach or pool, for gardening or sports, just about anywhere – Just Go Here Now to order.

http://www.newsmax.com/adv/camohat/?PROMO_CODE=1D7D-1

Milk in da D

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Re: Yay! War as a marketing tool!
« Reply #1 on: July 13, 2006, 10:45:55 am »
put this in the politcal thread.. in fact... just delete it..
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Jeff in San Diego

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Re: Yay! War as a marketing tool!
« Reply #2 on: July 13, 2006, 11:09:03 am »
This got moved to the rasslin forum

Rack YD, he's still got it.

Saxon in Nashville

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Re: Yay! War as a marketing tool!
« Reply #3 on: July 13, 2006, 10:21:11 pm »
We think profiting of wars is horrible, too.

Lenin (captured Russia while the Empire was fighting the Germans in WWI)
Mao (captured China after the Army was weakened after a ten year war with Japan, and had been partially occupied)
Stalin (captured all of Eastern Europe in the wake of World War II)
Pol Pot (captured Cambodia in the face of the American retreat in Vietnam)